How long SHOULD YOUR CORPORATE VIDEO BE?

How long SHOULD YOUR CORPORATE VIDEO BE?

How long is a piece of string?

Whilst we live in an age of information overload and interruption marketing, where attention spans are getting shorter, it is important to remember one important factor: one size does not fit all.

Among the video marketing community a dogma exists that all videos online need to be 90 seconds or less. This is simply not true for all cases.

It all depends on who you are talking to and why they are watching the video.

How to prepare for your CEO's Corporate video shoot

How to prepare for your CEO's Corporate video shoot

It's already a pressured day and you are responsible for managing the video shoot with the CEO. You've managed to secure a precious 30 minutes in her calendar and she is going to be interviewed about the project you have been working on for the last 8 months.

The CEO video is the icing on the cake to communicate how your project is going to bring value to the business and you want her to look and sound great.

So how do you make that happen? The key is in the planning.

Are you ready to produce your Corporate Video?

Are you ready to produce your Corporate Video?

So you know that you want to make a video for your department but how do you ensure it's going to achieve your business objectives? Before getting started on your corporate video project, make sure you can answer the following questions. Answering these questions prior to starting your project will help guide you when deciding on the distribution channels, video length and format, and ultimately, producing your corporate video.

Did you know that email is your gateway to increase video views?

Did you know that email is your gateway to increase video views?

Despite announcements of gloom and doom which repeatedly predict the demise of email, it remains one of the most powerful ways to connect with colleagues, prospects and customers.

Specifically it can also be a great way for you to get more people to watch your video.

Combining email and video makes for a powerful cocktail which you can use to both increase email readership AND boost video views.

How to write eye-catching headlines and video titles for your videos.

How to write eye-catching headlines and video titles for your videos.

Headlines and video titles are extremely important because they are the first bit of information that you communicate to your viewer. They can literally make or break your campaign.

Recent statistics show that a good headline or video title has the potential of increasing the number of clicks to your video by 300% to 500%

How to create a buzz around your internal video communication

How to create a buzz around your internal video communication

Did you see any movie trailers for upcoming films that caught your attention? We love them. It’s how the film industry gets us excited about blockbusters that will be hitting our screens in the coming months.

Well, guess what? You can also apply some of the same tactics that the movie industry uses to create a buzz around your own internal video and make sure that more people watch your video inside your company. Don’t believe us? Well read on...

How to create strong thumbnails that boost video views.

How to create strong thumbnails that boost video views.

Have you ever bought a book just because its cover was enticing?

Well, a video thumbnail is just that. It’s a picture that lets a viewer see a quick snapshot of your video. An enticing thumbnail makes potential viewers want to click on it and watch the video.

In this article we talk about a number of easy-to-implement design ideas which are highly effective when it comes to making better thumbnails that increase video views.

The one thing you must always do if you want high video views.

The one thing you must always do if you want high video views.

In this article we address one particular reason which might hinder people from seeing your video and which you can easily fix.

It’s about the positioning of your video on web pages and landing pages.