we help you define the VIDEO content for every step of your audience's journey with your organization
The world of online video is growing and changing so rapidly that it has become a discipline in itself. To create an effective video strategy, we need to understand your business, your customers and the problems you are looking to solve for them.
Once we have a clear idea of your objectives, we work with you to determine the most appropriate metrics for the online video component of your communication strategy and devise a plan to deliver results.
When we have articulated what your goals are and how you measure success, we will help you design creative concepts for your video portfolio to deliver against your business objectives.
Traditional communication and marketing silos are getting blurred and in order to maximize the impact of online video, the buck doesn't stop at production of your video; interactivity, getting the video up and running and seen by your target audience is equally as important.
It's more than video. We offer advice for how to strengthen your sales funnel, how to improve and maintain relationships with clients and as such we also offer guidance on how to optimize your landing pages and capture leads and email addresses as a result of your video marketing efforts.
Video has distinct advantages over other internet content providing organizations with some clear benefits, including better user-engagement on social media channels, better user-retention on web properties, improvement in conversion rates due to better communication about products or services, and more visits from search engines due to videos appearing in search results and better search engine rankings due to higher time spent on sites and lower bounce rate.
Understanding the audience is critical for any business and defining the journey you want to take them on as you build relationships with them is critical. We have developed a modular approach to video communication, creating some elementary building blocks of communication needed to construct the right Video Portfolio Mix © for any company, large or small, looking to optimize the of use video in their communication strategy.
Prices start from CHF 3,497 / USD 3,497 for Video Strategy.