You have built a good relationship with your customer base and they appreciate your product or service. You now need to grow that relationship in a way that represents value for the client and simultaneously moves them along your own value ladder into higher value products and services.
Moving customers along the value ladder is a critical activity and there are many different ways to do so, depending on what your audience responds to best. We want to share our experiences with you, to help you create lasting and profitable relationships with your clients.
CASE STUDY: THE UNION SUISSE (INTERVIEW FILM)
This Union Suisse is comprised of individuals working primarily in NGOs and Multinational Corporates. The event is organised by The Catalyx, a Geneva based innovation agency. By building The Union community, the organisers were able to increase their own exposure and showcase the positive experiences of exisiting member organizations and clients including Proctor & Gamble, DuPont and Swisscom.